Vkusno i tochka (Вкусно – и точка) is a Russian fast-food chain that reopened the former McDonald’s restaurants under a new name in 2022. It’s easy to spot in Moscow: ordering counters or screens, trays, and the familiar burger-and-fries lineup, but with rebranded item names.
This guide covers what the chain is, where the flagship is, what to order, and the practical basics for finding a branch and ordering.
Quick Facts
| Russian name | Вкусно – и точка |
|---|---|
| Address | Pushkin Square (Pushkinskaya Square), Tverskoy District, Moscow, Russia (the historic flagship) OpenStreetMap · Google Maps |
| District | Tverskoy |
| Metro | Pushkinskaya (Line 7 (Tagansko-Krasnopresnenskaya, purple), the station under Pushkin Square, next to the flagship) Tverskaya (Line 2 (Zamoskvoretskaya, green), a few minutes' walk (unverified)) Chekhovskaya (Line 9 (Serpukhovsko-Timiryazevskaya, gray), a few minutes' walk (unverified)) |
| Opening hours | Typical hours were not verified and vary by location; many outlets in malls follow the mall's hours.
(as of October 2026 – check the official site, vkusnoitochka.ru, or the app for your location) |
| Admission | Entry is free; you order at the counter or at a screen and pay for your food. Prices are low compared with restaurants, but they change, so check the menu at the outlet or in the app. |
| Best time to visit | Mid-morning and mid-afternoon are likely to be calmer; lunch, the early evening and weekends are the busiest, but this was not verified.
The outlets work in every season, and those in malls follow the mall's hours. |
| Recommended duration | 20–40 minutes |
| Cuisine | Fast food: burgers, fries, rolls, ice cream and coffee |
| Price level | € |
| Reservations | No reservations. Locations can be found through the official site and app, and on the map apps; outlets are common in malls, on busy streets and at transport hubs in central Moscow, but the exact list was not verified. The historic flagship is on Pushkin Square. |
| Website | vkusnoitochka.ru |
| Last updated | October 7, 2026 |
Why Visit Vkusno i tochka?
Vkusno i tochka is a practical, quick meal in a familiar format: burgers, fries, rolls, ice cream, and hot drinks—served at counters or ordering screens in restaurants that look similar to the earlier McDonald’s setup, but with rebranded menus.
The rebranding matters if you’re trying to find the “same” items from before: names changed, and some signatures were renamed (for example, Big Hit replacing the Big Mac).
It’s also an easy option near central sights and transit, because outlets are common around the city.
Highlights of Vkusno i tochka
Pushkin Square flagship
The historic flagship is on Pushkin Square, in the Tverskoy District, on the site of the first McDonald's in Russia (opened in 1990).
Tip: Plan for queues and a quicker lunch window if you’re in a hurry.
Familiar food, new names
The menu follows the same fast-food format as before, but with rebranded items. The Big Mac is replaced by the Big Hit, and the Happy Meal-style kids’ set has a new name.
Tip: Use the menu board or the screen and look for the new names alongside the pictures.
Burgers, fries, and drinks
Across outlets you’ll typically see burgers, fries (potatoes), rolls, starters, ice cream, and hot drinks, plus seasonal items.
Tip: Check the on-screen menu for current availability and prices before ordering.
Many locations across the city
Vkusno i tochka is widespread across Moscow, with many locations inside malls and others on busy streets and near transport hubs.
Tip: Use the official website or app to find the nearest branch; outlets can be close together.
Delivery via apps
Delivery is offered through apps (in Russian) and through the chain’s own app.
Tip: Apps are in Russian—have the address saved in your map app to avoid mistakes.
What to Order
- The Big Hit, the burger that replaced the Big Mac
- A double cheeseburger
- A fish burger
- Fries, listed as potatoes on the menu
- Shrimp, on the menu since 2022
- Ice cream or a hot coffee
Atmosphere
Bright, straightforward interiors with ordering counters or ordering screens, plastic trays, and the smell of fries and coffee. Seating is usually simple and shared among quick lunch crowds, students, office workers, families with children, and shoppers. In many places, it feels busiest around lunch, the early evening, and weekends.
History of Vkusno i tochka
McDonald’s opened its first Soviet Union restaurant in Moscow on Pushkin Square in January 1990. Over the following decades, the brand expanded across Russia; by the 2020s there were about 850 restaurants in the country.
In March 2022, McDonald’s suspended operations in Russia, and in May 2022 it announced a full exit. The restaurants were sold to a Russian owner, Alexander Govor.
On 12 June 2022, the chain reopened under the new name Vkusno i tochka, starting with 15 outlets in Moscow and the region, including the Pushkin Square flagship. The interiors largely look the same, while brand names on menus and packaging were replaced with new names.
Reservations and Ordering at Vkusno i tochka
No reservations. You order at the counter or using the ordering screen and then take a table when your food is ready.
- Payment: whether foreign bank cards work at the tills/screens wasn’t verified, so carrying rubles in cash is a practical backup.
- Delivery/takeaway: delivery is offered through Yandex Eda and Delivery Club and also through the chain’s own app (all primarily in Russian). Takeaway is available via the in-store counter flow.
- Where to check: the official website and app show the current menu and outlet locations.
Find and Order: Vkusno i tochka
How to Get to Vkusno i tochka
The historic flagship is on Pushkin Square (Pushkinskaya Square), Tverskoy District, in central Moscow.
- Metro: Pushkinskaya (Line 7, purple) — the station is under the square, next to the flagship.
- Also nearby: Tverskaya (Line 2, green) and Chekhovskaya (Line 9, gray) — typically a short walk.
For other outlets, use the Russian name on the official website/app (or search by the English spelling variants on your map app) and check the exact entrance, especially inside malls.
Accessibility
Accessibility varies by outlet. Many locations are street-level or inside malls, which often means lifts are available, but step-free access wasn’t confirmed—check the specific branch you plan to use if you need an accessible route.
Food Nearby
Pushkin Square and the Tverskaya Street area are packed with restaurants and cafes. For other nearby options, use your map app around Tverskaya Street and the boulevards; opening hours vary, especially on holidays.
What to Bring
A phone with a map app to find the nearest branch, and some rubles in cash as a backup in case payment acceptance varies by outlet. A card may work in many places, but this wasn’t verified for every branch.
Photography Rules
Photography rules weren’t confirmed. In practice, you can usually take photos in a fast-food restaurant, but stay mindful of other customers, avoid photographing people at close range, and follow any instructions from staff at the entrance.
Family Suitability
A straightforward family stop: the menu includes a kids’ set, and food is simple and quick. Outlets can be crowded at peak times, and smaller street-level branches may have limited space for strollers—access varies by location.
Moscow Vibes Tips
- If you’re aiming for the closest match to the old Big Mac, order the Big Hit—that’s the rebranded equivalent.
- Use the menu board/screen pictures for guidance; item names are in Russian, and English support is not guaranteed.
- For the Pushkin Square location, expect it to be busy—arriving slightly before the lunch rush usually helps.
- Mall outlets follow the mall’s schedule, so check the branch’s hours before you go.
- Don’t confuse Cafe Pushkin (a different restaurant) with the fast-food chain on Pushkin Square.
Where to Find Vkusno i tochka in Moscow
Vkusno i tochka has branches across the city, so there is no single address to list. To find the closest one, search on Yandex Maps or Google Maps from your hotel or metro station.
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FAQ: Vkusno i tochka
Is Vkusno i tochka the same as McDonald's?
No. It took over the former McDonald's restaurants in Russia in 2022, but it rebranded the business under a new name and changed the item names (for example, Big Mac became Big Hit).
When did it reopen under the new name?
On 12 June 2022, with 15 restaurants in Moscow and the region on the first day, including the historic flagship on Pushkin Square.
What does the name mean?
Vkusno i tochka (Вкусно – и точка) roughly means “Tasty, and that’s it.” The English spelling varies (for example, Vkusno & tochka).
Where is the flagship?
On Pushkin Square (Pushkinskaya Square) in the Tverskoy District, next to Pushkinskaya metro station (Line 7, purple).
Can I pay with a foreign card?
This was not verified. Carry rubles in cash in case a particular outlet or app flow doesn’t accept foreign cards.
Is there delivery?
Delivery is available through apps (including Yandex Eda and Delivery Club) and through the chain’s own app. Whether it works smoothly for visitors using foreign phone numbers/cards was not verified, so it’s safest to plan on ordering in-store as a backup.
Are reservations required?
No. You order at the counter or using the ordering screen, then take your food.
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Last updated: October 7, 2026.
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