Safmar Aurora Luxe Hotel (formerly Marriott Royal Aurora) is a 5-star luxury hotel occupying a prime location in central Moscow on historic Petrovka Street. Built in 1998 and extensively renovated in 2015, the hotel combines contemporary comfort with classical Russian elegance.
The 232-room property sits within walking distance of Moscow’s major landmarks—Red Square, the Kremlin, and the Bolshoi Theatre are all accessible on foot. The neighborhood itself, part of the Tverskoy district, is known for upscale shopping on Petrovka Street and access to pedestrian areas lined with cafés and restaurants. Most guests appreciate the central location and proximity to transport links, though the hotel’s location on Petrovka Street means some rooms experience traffic noise late into the evening.
Quick Facts
| Russian name | Сафмар Аврора Люкс |
|---|---|
| Address | 11 Petrovka Street, Moscow, 107031 Google MapsApple MapsYandex Maps2GIS |
| District | Tverskoy |
| Metro | Teatralnaya (L1, 10 minutes walk southeast) Kuznetsky Most (L2, 5 minutes walk south) |
| Opening hours | Open 24 hours |
| Admission | N/A |
| Best time to visit | Spring (April–May) and autumn (September–October) are the most pleasant seasons—mild weather, fewer crowds than summer, and ideal for exploring Moscow on foot. Winter (November–March) can be cold and snowy, but the hotel's indoor pool and proximity to indoor attractions (Bolshoi Theatre, museums, shopping) make it manageable for those comfortable in winter conditions.
Weekdays (Monday–Thursday) tend to be quieter in the hotel than weekends, particularly outside peak travel seasons. Business travelers dominate weekdays; leisure travelers cluster on weekends. Booking well in advance (4–8 weeks) secures better availability and rates, especially during spring, autumn, and around holiday periods (New Year, Easter, May holidays). |
| Recommended duration | overnight stay |
| Website | moscowroyalaurorahotel.com |
| Operating status confirmed | October 2026 |
Booking and Check-In at Safmar Aurora Luxe Hotel
Book rooms directly on the official website moscowroyalaurorahotel.com or through major international booking platforms (Trip.com, Booking.com, Ostrovok.ru for Russian visitors).
Check-in: 14:00 | Check-out: 12:00
Rooms are held under the official reservation; early check-in (before 14:00) may be available depending on occupancy—contact the hotel directly at +7 (495) 937-10-00 or reservation department +7 (495) 937-00-55 to arrange.
Cancellation: Free cancellation is available up to the deadline specified at booking (typically 48 hours or one week before arrival, depending on the rate type). Non-refundable rates offer lower prices but cannot be cancelled.
Breakfast: Buffet breakfast is available for an additional fee. Weekday buffet: 06:30–11:30; weekend buffet: 06:30–12:00. In-room breakfast service is available 24 hours.
Registration of foreign guests: The hotel conducts standard guest registration as required for international visitors to Russia. Bring your passport at check-in. The hotel does not handle visa registration, but staff can provide guidance on Russian registration requirements and local regulations.
Important note: Room rates vary significantly by season and booking date. Rates for Russian citizens and concessions (student, pensioner, pilgrim) differ from international visitor rates and should be confirmed when booking. Check the official website for the full range of rate categories and current availability.
Why Visit Safmar Aurora Luxe Hotel?
The hotel’s principal appeal is its central location and personal service. Each room includes butler service, a distinctive feature among Moscow hotels. The in-house Aurora Restaurant and Lobby Bar provide dining and drinks without leaving the property. For those needing to maintain fitness routines, the hotel offers a modern fitness center and heated indoor pool. The professional business center and meeting facilities support corporate travelers, while luggage storage and concierge services help independent travelers plan their Moscow itineraries.
The building’s location offers convenience: Petrovka Street itself is pedestrian-friendly with boutiques, cafés, and galleries, while major metro stations (Teatralnaya and Kuznetsky Most) provide quick access to other parts of Moscow.
Highlights of Safmar Aurora Luxe Hotel
Butler Service in Every Room
Unique among Moscow hotels, each room includes personal butler service—a feature historically associated with the property's former Marriott affiliation. Butlers assist with everything from room arrangement to guest requests. This level of personalization distinguishes the hotel from other luxury properties in the city.
Tip: Request your butler's direct phone number upon check-in if you have specific needs; response times are typically fast during business hours.
Indoor Swimming Pool and Fitness Center
Located in the basement level, the hotel's heated indoor pool measures approximately 25 meters and remains open year-round. The attached fitness center includes modern equipment and sauna facilities. For guests traveling to Moscow in winter, the pool offers a welcome respite from cold weather.
Tip: The pool is quietest mid-morning on weekdays; evenings tend to be busier with hotel guests and visiting members.
Aurora Restaurant and Lobby Bar
The on-site Aurora Restaurant serves international cuisine and breakfast buffet. The Lobby Bar occupies the ground floor and offers drinks, snacks, and a casual meeting space. Room service operates 24 hours for guests who prefer dining in their rooms.
Tip: Breakfast buffet operates on weekdays from 06:30 to 11:30 and weekends from 06:30 to noon; pricing differs for in-room versus restaurant dining.
Spacious Rooms with Modern Amenities
The 232 rooms range from Deluxe to multi-room suites. All feature air conditioning, free high-speed Wi-Fi, satellite television, minibar, and elegant bedding. Special suites such as the Borodin Suite and Glinka Suite are individually designed and measure approximately 75 square meters, some with views of the Bolshoi Theatre.
Tip: Rooms facing Petrovka Street can be noisy late into the evening; when booking, request a room on the courtyard side if you are a light sleeper.
Bolshoi Theatre Just Minutes Away
The Bolshoi Theatre lies approximately 300–400 meters south of the hotel, a 5-minute walk. Guests attending performances find it convenient to return to the hotel between acts or after an evening show. The hotel's concierge can assist with theatre tickets and reservations.
Tip: Ask the concierge well in advance about Bolshoi performances and ticket availability; popular performances sell out weeks ahead, especially in spring and autumn.
Business Center and Meeting Facilities
The professional business center provides internet, printing, translation, and courier services. The Petrovsky Ballroom and smaller meeting salons accommodate corporate events, conferences, and private dinners. Total facilities measure approximately 590 square meters.
Tip: Reserve meeting rooms at least one week in advance during peak business seasons (September–October, January–February).
Atmosphere
The public spaces reflect luxury hotel conventions—marble flooring in the lobby, discreet staff uniforms, soft background music, and a calm professional atmosphere. The lobby bar attracts both hotel guests and local professionals meeting for drinks. Mornings tend to be quieter except during breakfast service; evenings, particularly after 18:00, see more activity from guests returning from sightseeing and business meetings.
The building’s exterior and lobby retain classical Russian architectural elements—colonnades, high ceilings, and period detailing—while the rooms and technical facilities reflect modern hospitality standards. Guest reviews note that some decor feels dated compared to newer properties, though rooms are well-maintained.
Petrovka Street itself is animated in business hours with pedestrian traffic, retail shoppers, and café-goers. At night, the street remains relatively busy with restaurants and clubs, so rooms on the street-facing side experience ambient noise typical of a central Moscow location.
History of Safmar Aurora Luxe Hotel
The building at 11 Petrovka Street was constructed in 1998 as the Marriott Royal Aurora Hotel, marking the international luxury hotel chain’s early investment in post-Soviet Moscow. The architectural design blended classical Russian detailing on the façade with modern hotel infrastructure inside, reflecting the early 2000s approach to luxury hospitality in the capital.
In 2012, the hotel underwent its first major renovation, modernizing the guest rooms, updating the swimming pool and fitness facilities, and refreshing public spaces. The fitness center expanded and the pool facilities were improved during this period.
In 2015, a second comprehensive renovation updated the décor and technology systems throughout the property, preparing it for the next phase of its operation.
In the 2020s, following global brand realignments and the departure of Marriott International from Russia, the property was rebranded under the Safmar Group (a Russian hospitality company) and renamed Safmar Aurora Luxe Hotel. The operational structure and service standards largely remained consistent, and the hotel continues to serve international and domestic guests. The official website now operates under the moscowroyalaurorahotel.com domain, which references both the former and current names.
The location on Petrovka Street, one of Moscow’s historic commercial thoroughfares dating back centuries, connects the property to Moscow’s cultural heritage—the Bolshoi Theatre, luxury shopping, and government institutions are all within walking distance. The street itself underwent significant pedestrianization and retail development in the 2000s and 2010s, making the hotel’s position increasingly central to Moscow’s commercial and cultural district.
How to Get to Safmar Aurora Luxe Hotel
By Metro:
- Teatralnaya Station (Line L1, Sokolnicheskaya line): Exit toward Teatralnaya Square and walk south along Petrovka Street (about 10 minutes). The hotel entrance is on Petrovka Street itself.
- Kuznetsky Most Station (Line L2, Okhotnyy Ryad, Teatralnaya, and Ploshchad Revolyutsii complex): Take the exit toward Kuznetsky Bridge and walk north uphill along Petrovka Street (about 5 minutes). The hotel is on your left.
On Foot from Key Landmarks:
- From Red Square: Walk south through the Kremlin area toward Okhotny Ryad, turn left onto Neglinnaya Street, then turn left onto Petrovka Street. The hotel is about 15–20 minutes’ walk.
- From Bolshoi Theatre: The theatre is immediately south of the hotel, about 5 minutes’ walk. Exit the theatre toward Okhotny Ryad and walk north on Petrovka Street.
By Car/Taxi: Petrovka Street is a main commercial thoroughfare and accessible by taxi. Provide the driver with the address: 11 Petrovka Street, Tverskoy District. On-site parking (public lot) is available at an additional charge; private parking for guests can be arranged through the concierge.
Accessibility
The hotel has a modern elevator system serving all floors. Ground-floor public spaces (lobby, restaurant, bar, business center) are accessible without steps. The basement pool and fitness center are accessible via lift. Accessible guest rooms are available; book these specifically at reservation. Free Wi-Fi throughout the property supports guests using communication aids. Staff can arrange for accessible transportation to and from nearby attractions. The hotel does not publish detailed accessibility information online; contact +7 (495) 937-10-00 or reservation@marriott-moscow.ru to discuss specific accessibility requirements before booking.
Food Nearby
Petrovka Street itself hosts numerous cafés, restaurants, and bistros within 1–3 minutes' walk, ranging from fast-casual chains (shawarma stands, sandwich shops) to upscale dining. Historic Petrovsky Passage shopping arcade, just north of the hotel, contains coffee shops and casual restaurants. Fine-dining restaurants are concentrated on Okhotny Ryad (south of the hotel, 5 minutes) and around Teatralnaya Square (south, 10 minutes). Street food vendors operate near metro stations and on pedestrian areas. The hotel's Aurora Restaurant and Lobby Bar provide on-site options.
What to Bring
Spring, autumn and winter: comfortable walking shoes, as the central location means extensive walking between attractions. Layer clothing for transitional seasons. In winter (November–March), bring warm coat, hat, gloves, and insulated boots; Moscow experiences frequent snow and temperatures below freezing. Swimwear if you plan to use the hotel pool. Electrical adapters for Type C plugs (standard in Russia, 220V, 50Hz). Bring valuables in limited quantities; use the room safe. No specific bag restrictions at entry, though the ground floor and outdoor areas have standard urban security practices.
Photography Rules
Flash photography is permitted in guest rooms and public areas. Drones are prohibited. Tripods are allowed in guest rooms and designated public areas (check with concierge). Professional photography sessions require advance permission from the hotel—contact the concierge or events department. Photographing other guests without consent is discouraged, as with all hotels.
Family Suitability
The hotel welcomes families. Family rooms and interconnecting rooms are available (book in advance). The indoor pool and spacious rooms make it suitable for young children. Kids' menus and high chairs in the Aurora Restaurant are available. Strollers are easily managed in the wide lobby and public areas. The central location puts nearby family-friendly attractions within walking distance or short metro rides (Zoo, park areas, some museums). However, the street-facing rooms can be noisy, making courtyard-facing family rooms preferable. Teens and adults will appreciate the central location and direct access to major cultural venues like the Bolshoi Theatre.
Moscow Vibes Tips
- Request a room away from Petrovka Street if you sleep lightly—the street sees traffic noise late into the evening, even though Moscow's city center traffic dies down compared to peak hours. Courtyard-facing rooms are quieter.
- Book the Aurora Restaurant breakfast in advance during peak seasons if you have a specific dietary requirement—the buffet is diverse, but the kitchen needs notice for special preparations.
- Use the concierge for Bolshoi Theatre tickets: booking directly online is possible, but the concierge can reserve tickets, arrange transportation, and coordinate timings around your stay. Popular performances sell out 4–6 weeks ahead.
- The pool is most peaceful mid-morning on weekdays (Tuesday–Thursday). Avoid evenings when local members and guests cluster after work hours.
- Petrovka Street is lined with boutiques, galleries, and historic buildings worth exploring on foot—dedicate a morning or afternoon to walking the street from the hotel north toward Boulevard Ring, or south toward Red Square.
- Download offline maps and translation apps before arrival—while the hotel offers free Wi-Fi, mobile coverage on Petrovka Street is reliable but the neighborhood's narrow streets and historic layout can be disorienting without GPS.
What to Do Within Walking Distance of Safmar Aurora Luxe Hotel
These places are an easy walk from Safmar Aurora Luxe Hotel and help you plan your days:
Within walking distance
Bolshoi Theatre Moscow – about 300 m away (~5 min walk) · typical visit: 3–4 hours for a performance; about 1 hour for a guided tour3 min on foot from Teatralnaya metroMain image: AI-generated illustration. It may not show the place exactly as it looks.
Museum of Soviet Arcade Machines Moscow – about 300 m away (~5 min walk) · typical visit: About 1 to 2 hours5 min on foot from Kuznetsky Most metro, Open daily 11:00–21:00, indoorsMain image: AI-generated illustration. It may not show the place exactly as it looks.
Chekhov Moscow Art Theatre – about 400 m away (~6 min walk) · typical visit: About 3 hours for a performance5 min on foot from Teatralnaya metro, indoorsMain image: AI-generated illustration. It may not show the place exactly as it looks.
Maly Theatre Moscow – about 450 m away (~7 min walk) · typical visit: About 3 hours for a performance3 min on foot from Teatralnaya metro, indoorsMain image: AI-generated illustration. It may not show the place exactly as it looks.
Explore Nearby Safmar Aurora Luxe Hotel
Metro stations near Safmar Aurora Luxe Hotel
Chekhovskaya Metro Station – about 450 m away (~7 min walk)indoorsMain image: AI-generated illustration. It may not show the place exactly as it looks.
Teatralnaya Metro Stationabout 450 m away (~8 min walk)Main image: AI-generated illustration. It may not show the place exactly as it looks.
Restaurants and cafes near Safmar Aurora Luxe Hotel
Lepim i Varim – about 100 m away (~2 min walk)6 min on foot from Chekhovskaya metro, Open daily 10:00–23:00, indoorsMain image: AI-generated illustration. It may not show the place exactly as it looks.
Tehnikum – about 250 m away (~4 min walk)5 min on foot from Teatralnaya metro, indoorsMain image: AI-generated illustration. It may not show the place exactly as it looks.
Jagannath – about 350 m away (~6 min walk)5 min on foot from Kuznetsky Most metro, Open daily 09:00–23:00Main image: AI-generated illustration. It may not show the place exactly as it looks.
Uzbekistan – about 400 m away (~7 min walk)6 min on foot from Trubnaya metro, Open daily 12:00–00:00Main image: AI-generated illustration. It may not show the place exactly as it looks.
Related guides
10 Best Places for Ballet and Classical Music in Moscow: Venues and PerformancesMain image: AI-generated illustration. It may not show the place exactly as it looks.
Moscow in Winter: One-Day Sightseeing ItineraryMain image: AI-generated illustration. It may not show the place exactly as it looks.
Moscow Kremlin: Cathedrals, Armoury Chamber and Tickets8 min on foot from Biblioteka Imeni Lenina metro, Open 10:00–17:00, closed ThuMain image: AI-generated illustration. It may not show the place exactly as it looks.
- Maly Theatre Moscow: Ostrovsky’s House, Shows and Tickets3 min on foot from Teatralnaya metro, indoors
Main image: AI-generated illustration. It may not show the place exactly as it looks.
Chekhoff Hotel Moscow Curio Collection by Hilton: Central Location and Literary HeritageMain image: AI-generated illustration. It may not show the place exactly as it looks.
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FAQ: Safmar Aurora Luxe Hotel
Is breakfast included in the room rate?
No. Breakfast is available as an add-on for an additional fee. The buffet operates weekdays 06:30–11:30 and weekends 06:30–12:00 in the Aurora Restaurant. Room service breakfast is available 24 hours. Confirm breakfast options when booking your room.
What is the difference between the current name and the former name?
The hotel was known as Marriott Royal Aurora from 1998 until the 2020s, when the Marriott brand exited Russia. It was rebranded as Safmar Aurora Luxe Hotel under the Russian Safmar Group management. Operations, service standards, and location remain the same. The official website (moscowroyalaurorahotel.com) references both names.
How far is the hotel from Red Square?
Red Square is approximately 800 meters (half a mile) south, a 10–15 minute walk on foot. The route passes through the central business district (Okhotny Ryad and Teatralnaya Square). By metro, you can reach Red Square via Okhotny Ryad or Ploshchad Revolyutsii stations in 2–3 minutes.
Does the hotel have parking?
Yes. The hotel offers on-site public parking for guests at an additional daily charge. Private covered parking can also be arranged through the concierge. Street parking on Petrovka is metered and limited. Ask the concierge for current parking rates and arrangements.
Is the pool open year-round?
Yes. The heated indoor pool operates year-round. It is located in the basement and is included as a facility for all guests. Swimming attire is required.
How do I get early check-in before 14:00?
Contact the hotel directly at +7 (495) 937-10-00 or +7 (495) 937-00-55 (reservation department) before your arrival to request early check-in. Availability depends on room occupancy. Early check-in is not guaranteed but is often possible if a room has been cleaned in the morning.
Are pets allowed?
Yes, pets are permitted. Contact the hotel in advance to confirm current pet policies and any fees that may apply.
What is the 'butler service' and is it included?
Each room includes personal butler service—a staff member assigned to assist with room-related requests, housekeeping preferences, restaurant reservations, and guest services. This is included in your room rate and is a distinctive service of the hotel. Provide your butler's contact details to request assistance at any time during your stay.
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