VkusVill: Moscow Grocery Chain Guide for Visitors

This VkusVill supermarket Moscow guide covers a Russian grocery chain that sells mostly fresh food under its own label, with a strong range of ready meals, dairy, desserts and packaged fruit. The stores are usually small to medium and bright, and they are common in residential districts of Moscow.

For a visitor it is a good place for a quick, tidy lunch or a picnic: prepared dishes, sandwiches, salads and cakes are on the shelves and in chilled cabinets, and many stores sell coffee to go. The signs, labels and the app are in Russian, and payment needs some planning, so this page explains the store types, what to look for, typical hours and alcohol rules, and how to find a branch.

Quick Facts

Russian name	ВкусВилл
Address	Menzhinskogo Street 23k1, Moscow (a store listed by a map service; the chain has no single flagship)
Metro	Babushkinskaya (Line 6, orange, about 360 meters from the Menzhinskogo Street store, per a map listing)
Opening hours	Typical store hours in Moscow are listed as about 08:00 or 09:00 to 22:00 or 23:00, and home delivery is advertised around the clock, so hours vary by location (as of October 2026 – check the official site).
Best time to visit	Mornings and late evening are the calmest; lunchtime and the early evening after work are the busiest. The ready-meal range is best in the afternoon and thinner late at night, and stores may close at 22:00 or 23:00, so check the hours of the one you plan to use. Alcohol is not sold after the evening cut-off.
Recommended duration	15 to 30 minutes
Website	vkusvill.ru
Last updated	October 8, 2026

Why Visit VkusVill?

VkusVill is the easiest way to eat a decent Russian-style meal on a budget without sitting down. The chain sells many of its products under its own label, which means a short shelf life and a fresh range, and its ready meals include soups such as borscht, salads, pasta, rolls and cakes in single portions.

It is also a window onto how Muscovites eat at home: kefir and other dairy, sweet tartlets and rolls, packaged fruit and breakfast items fill the shelves, and a number of branches have a small cafe corner or coffee to go. Many branches are in residential streets near Metro stations, and delivery works day and night through the app, though that is mostly useful for residents.

Highlights of VkusVill

Ready meals

The chain is known for its chilled ready-meal range: soups such as borscht, salads such as vinaigrette, pasta dishes, steamed fish with vegetables and rolls, sold in single portions with a printed date. They are the quickest way to try Russian home-style dishes without a restaurant. Look for the chilled cabinet near the till, point to what you want or use a translation app on the label, and ask whether the store can heat a meal, since this varies.

Tip: The chilled cabinet is best stocked in the late afternoon and thins out late at night.

Desserts and pastries

Shelves of tartlets, rolls, cakes and sweets are one of the draws, with items such as carrot cake and chocolate rolls on offer, and the range changes with the season. They are small, easy to carry and good for a picnic. Check the printed dates, which are in the day-month-year order, and keep cream cakes cool if you carry them for the day.

Tip: Cream cakes do not travel well in warm weather, so buy them last.

Dairy and kefir

Fresh dairy is the chain's roots: kefir and other fermented drinks, yogurt, cottage cheese and sour cream, along with cheeses. A small bottle of kefir is a cheap way to try a common local drink. Look at the shelf life on the label, since fresh dairy keeps only a few days, and keep chilled items cool if you carry them for the day.

Tip: Try kefir with a pastry as a typical light breakfast.

Sandwiches, rolls and coffee to go

Many stores sell packaged sandwiches, rolls with chicken or other fillings, and coffee to go, which makes a quick breakfast or lunch stop. Look for the coffee machine or counter near the till, and check the label for a short list of ingredients, since the chain stresses simple compositions. Not every store has a coffee counter, so check on the spot.

Tip: A sandwich and coffee together is the cheapest quick lunch in the chain.

Fruit and packaged vegetables

Fruit and vegetables are usually sold packaged or by weight, and the range includes kiwi, apples and seasonal produce. They are good for a picnic or a snack in a park. Check the label for the price per kilogram, and wash fruit before eating, as at any shop.

Tip: Packaged salads and cut fruit are the fastest option if you have no knife.

Small app-only stores

The chain has tested small cashierless stores, where customers enter with a QR code in the company's app and pay by a bank card linked to the app, with an exit turnstile instead of a till. These are for residents using the app and a linked card, so they are not practical for most visitors. Use a regular staffed branch instead, and treat the app-only format as a curiosity.

Tip: If a store entrance asks for a QR code, go to a normal branch instead.

Atmosphere

A VkusVill store is calmer and tidier than a discounter: bright lights, clean shelves, small tables or a coffee corner in some branches, and a large chilled cabinet of ready meals. The mood is quiet and quick, with locals buying lunch or dinner on the way home.

The busiest hours are lunchtime and the early evening, while mornings and late evening are calmer. Staff are helpful but rarely speak English, so a translation app helps with labels and the ingredient lists. Late at night the choice of fresh dishes is smaller, and the store may close earlier than the 24-hour branches of other chains.

History of VkusVill

The chain began in 2009 under a different name, Izbyonka, with a first store that sold natural dairy and farm-style food. In 2012 the first stores under the VkusVill name opened, adding groceries to the dairy range, and the chain grew quickly in Moscow and the surrounding region.

It built its model around its own label, with most products sold under the chain’s name and a large share of fresh items with short shelf lives. The company later developed ready meals and delivery, including pickup within a short time and hot-food delivery, and a mobile app became the main way for regular customers to order.

In early 2022 VkusVill opened its first cashierless micro-store in Moscow, a 52-square-meter test at Testovskaya Street 1, where customers entered with the app and paid by the linked bank card. In late 2023 the chain was reported to be buying the Anderson cafe chain. It has opened and closed stores abroad, and the number of stores and cities has changed over time, so check the official site for current figures.

Tickets and Booking for VkusVill

Payment. Cash in rubles is the safe option, though some small stores and the delivery service lean on the app and bank cards. Foreign Visa and Mastercard cards are reported not to work in Russia, and whether another card works depends on the issuer, so check this before you travel; your country’s sanctions rules may also restrict some payment services, and you must check this yourself. Russian Mir cards and local apps are common but are not for foreign visitors in general.

At the till. Most stores have a staffed till, and some offer self-service machines with a Russian interface. Carrier bags are usually sold at the till, so bring your own bag.

Alcohol. Rules vary by shop and region, and shops in Russia are reported not to sell alcohol between 23:00 and 08:00; check the current rules and whether a given branch sells it at all.

Finding a store. Use the store locator on the official site vkusvill.ru or the app, both in Russian, or search a map app for the brand name.

How to Get to VkusVill

VkusVill is a chain, so there is no single address. Stores are common in residential districts of Moscow, often within a few minutes of a Metro station, and there are fewer in the very center around Red Square than in the districts.

• Find the nearest store: use the locator on the official site or the app, or search a map service for the brand name.
• Example branch: a store on Menzhinskogo Street 23k1 is listed about 360 meters from Babushkinskaya (Line 6, orange).
• Near hotels: ask the reception for the nearest store, which is often a few minutes on foot.

Accessibility

Layouts vary by branch: larger stores are wide and bright, while small neighborhood branches can have steps or narrow aisles. A map listing for one store showed conflicting entries on wheelchair access, so accessibility is not uniform across the chain, and you should check a specific store or ask on the spot if you need step-free access.

Food Nearby

The chain is itself the food stop, with ready meals, sandwiches, desserts and coffee to go, and some branches have a small cafe corner. Near most stores you will find small cafes and bakeries typical of the district; for sit-down Russian dishes see the Moscow Food Tour: Russian Cuisine and Local Specialties itinerary, and for another cafe chain see Anderson.

What to Bring

Bring cash in rubles, your own bag and a phone with a translation app for labels and ingredient lists. Keep your valuables close at busy hours, and carry a small cooler bag if you buy dairy or cream cakes for the day.

Photography Rules

Taking photographs of the shelves for yourself is generally fine, but do not photograph staff or other customers, and follow any signs in the store. Flash and tripods* are not appropriate in a small shop, and staff may ask you to stop.

Family Suitability

Suitable for families as a source of simple meals, fruit, dairy and desserts, and some branches have a small seating area. Larger stores suit strollers, while small neighborhood branches can be cramped or have steps. Check the dates on dairy, ready meals and baby items.

Moscow Vibes Tips

• Read the date on ready meals and dairy, since fresh items have a short shelf life and the printed date is often the last day for sale.
• Choose a ready meal from the chilled cabinet in the afternoon, when the range is widest.
• Point to a dish or use a translation app on the label, since English text is rare.
• Buy cream cakes last and keep them cool, especially in warm weather.
• Use the locator before you plan around a store, since branches are thinner in the very center than in the districts.
• Carry small bills and your own bag, since bags are sold separately.

Where to Find VkusVill in Moscow

VkusVill has branches across the city, so there is no single address to list. To find the closest one, search on Yandex Maps or Google Maps from your hotel or metro station.

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FAQ: VkusVill

Is VkusVill a supermarket or a convenience store?

It is a chain of small to medium neighborhood stores, closer to a convenience store, with a focus on fresh food and ready meals.

Can I pay with a foreign card?

Foreign Visa and Mastercard cards are reported not to work in Russia, so carry cash in rubles; see the payment section for sanctions rules and other options.

Are stores open late?

Map listings show closing times of about 22:00 or 23:00, and delivery is advertised around the clock; check the store you plan to use.

Do I need the app?

No for a normal staffed store, but some small micro-stores are app-only, and delivery needs the app, which is in Russian.

Are the products mostly own-brand?

Yes, the chain sells most of its goods under its own label, with a large share of fresh items; check the label for the date.

Is it cheap?

Prices are ordinary local ones, and the chain is positioned as affordable healthy food, but this was not checked against other chains; see the Pyaterochka guide for a discounter.

Can I buy alcohol?

Rules vary by shop and region, and sales are reported to stop between 23:00 and 08:00; check the current rules and the branch.

Is it good for vegetarians?

Many salads, dairy dishes and bakery items are meat-free, but check labels, which are in Russian.

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